Educational Сontent Marketing for Tech Companies
Build expertise in your niche and attract customers with content
ScaleNinjaClub is not an agency, but a community of experts
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Dozens of content formats to boost the web with your:
Case Study
Demonstrate your case study to the audience
Competitors Comparison
Show the advantages of your product to competitors
Product How-to Guide
An in-depth description of how to use your product accompanied by detailed instructions
Listings
The best type of content in terms of traffic. It will be ranked by keywords like "Best X to solve Y".
Infographics
Detailed and beautiful infographics to post on social media and received shares from users
Interview
Will help build trust within the community or help find new team members you could potentially hire
Statistics and Facts
Addresses the problems such as "How much does it cost to build an app" and create statistics from that
Checklists
Splits any process into a memorable checklist and shares it with your clients
Futuristics
Posts about the future of the industry you work in
Compiled Research
Get the information from the web and pack it into compiled research
Q&A
The best industry Q&A article posted on relevant sources
We’ve built a network that distributes your materials to our many partners
Hacker Noon
A 10 million+ tech community ideal for in-depth articles about your industry
Howtotoken
A community of 50,000 traders and investors who are at the forefront of their crypto journey
#10kqachallenge
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Reddit
Has targeted communities (called subreddits) about any product: exchanges, trading tools, new blockchains, ICOs, etc.
Quora
This Q&A platform will help distribute your content through means of in-depth answers to relevant questions
Geek Forge Academy
This is a community of experts who are dedicated to educating the world about blockchain technology
Examples of our work

Guide Example
The 2018 Bear Market and cyber attacks on crypto exchanges has shown us that you need to learn how to properly secure your coins. So the HTT team has analyzed the current data made available on the Internet and created an in-depth guide about how to keep your coins safe:

  • Two-factor authentication
  • Encryption
  • Browser security
  • Email security

We've implemented native ads by mentioning our client inside this article - this is a great way to gain long-term traffic without having to use the "sponsored" tag.
Metrics
7,500+
Reads in the first two weeks
40+
Traders shared a post on their social networks
450,000+
Readers in total, including distribution channels
+SEO traffic
Ranked high with targeted keywords on Google ("security", "crypto exchange" ...)
Distributed to
Cryptopanic, targeted Reddit subreddits, Quora answers

Manual Example
Howtotoken worked closely with the Bitcoin Gold team in Autumn 2017 when Bitcoin Gold forked from the Bitcoin network. Equihash was the main feature of that fork, which allowed mining with a laptop, so the target audience consisted of total newcomers who needed to learn how to start from scratch. This guide filled that gap by covering:

  • How to select hardware for mining
  • How to store coins
  • How to install miners on Linux and Windows
  • Solo mining and pool mining

We've created one of the most popular guides on the market, which was shared and distributed by Howtotoken and the Bitcoin Gold team.
Metrics
370+ miners
Started mining right after reading the guide
Top 3 on Google
SEO traffic: top 3 on Google from the search term "how to mine bitcoin gold"
1,509,000+
Readers in total, including distribution channels
Featured
Etoro Star traders featured our manual as the best on the market
Distributed to
Cryptopanic, targeted Reddit subreddits, Quora answers, 2miners, Steemit

Tutorial Example
Our client asked us to create a simple tutorial for seven services available on the market and compare them in terms of buying Bitcoins for newcomers. The goal was to be in the top 10 Google search results by using the keyword "how to buy Bitcoin with a debit card". We researched the current available content, analyzed it, and came up with solutions about how to create a better article that will have high rankings on Google. Some of the ideas were:

  • Adding "Non evident" steps to the tutorial for newcomers
  • Adding comparison tables with more valuable parameters
  • Creating beautiful infographics to compare the data

The article went well and is now ranked 7th on Google, giving sustainable traffic to all services mentioned in the article.
Metrics
27,000+
Readers in the first two months after publication
Top 5 on Google
SEO traffic: Top 5 on Google by using the search term "How to Buy Bitcoin with a Debit Card"
1,500+ shares
Shared and referenced by more than 1,500 bloggers
4,000+
More than 4,000 monthly outgoing traffic visiting the mentioned platforms

Report Example
The analytics experts at Howtotoken conducted their own in-depth research of the ADAB project and created a four-page report that is useful and understandable to investors from the crypto and VC world. This report helped the team receive independent research.
Metrics
4,000+
Views in the first two weeks
400+ replies
Received direct email responses from more than 400 investors, which helps the team examine market feedback
10,000+ investors
Total reach: More than 10,000 investors
Distributed to
10+ crypto pools, Howtotoken's pool.howtotoken.com, 1,500+ investors
Who will work on your project
Managing Editor
The managing editor has a deep understanding of the niche he/she writes in as well as solid managerial skills. The managing editor will be the one-stop contact who will coordinate the entire process and deliver quality results on time.
Team of Writers
This is our team of handpicked writers from different niches who will create quality educational content about your product. We typically book 2-3 writers per project, depending on the amount of content that you need.
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